W e’ve all probably heard this our whole lives; looks do not matter, true beauty comes from within. But how true is this concept? Why does it always seem like people believe that this is true, but will concurrently turn someone down or immediately judge them for being unattractive? Yes, maybe looks really do matter. And we agree that your appearance is the access to your own personal branding. It is the first thing someone sees, and right or wrong, it is one of the first things we judge and are being judged upon. The 21st century are remarkable in terms of how the beauty standards have become more demanding and strict. And we believe that right now, the most attractive people are always the one who benefits. For example, in employment. Studies have shown that attractive people are being preferred to work in an office in comparison to their unattractive counterparts. Two people may have the same exact qualifications who’s applying for a job and ...